Beyond the Puzzle: Elevating York’s Escape Room Experience
The charming city of York is a place steeped in history and culture with its winding streets and medieval architecture. Nestled in the heart of this picturesque background is a fledgling escape room scene that holds immense potential for growth and innovation for creative side hustlers.
While York boasts a handful of escape room businesses in the city centre, the lack of economic and recognized games presents a unique opportunity for aspiring owners.
York’s escape room scene, though small in scale, already sets the tone. As a bustling student city, it makes no doubt that York would be a fantastic starting point for entertainment activities and escapism. However, with only a few options available in the city centre, enthusiasts often find themselves seeking out more famous experiences in neighbouring cities such as Sheffield or Leeds. But, if you are considering launching your first escape room business during your spare time, this is a good thing. It shows there is demand for the industry and that you can thrive in this growing market in York.
What do escape room owners need to turn their dream into success?
Crafting unforgettable experiences
To stand out in York’s emerging escape room scene, new owners need to harm themselves with creativity. While there are countless options to buy a retired game or purchase a pre-made themed room, York players would much prefer novelty and creativity instead. Indeed, most of the existing businesses in York belong to chains such as LockedIn or tap into popular themes such as Pirate or Alice in Wonderland. The market calls for rooms that are built from scratch by creative independent owners.
This goes without saying, you need to be confident in your DIY skills to create sturdy structures that will withstand the pressure of dozens of games or more each week. Some of the best tips that seasoned escape room builders can give about it include:
- Build to last, so swap the screws for study nuts and bolts on all public-facing structure
- Repair as soon as you spot damages
- Always keep tools on site as you never know when you’ll need them
- Learn the basics of electrical connections to set up the rooms faster
Unique incentives for engagement
Escape rooms are a popular choice for celebration, whether it is a birthday or any other milestone event. So, you may want to offer an additional option directly from your website, where players can also order a cake to be delivered after their game. This is the perfect celebratory gift for when your players escape the room.
For large parties, having a cake delivered can be a fantastic idea to promote your business too. You can document their experience on your social media, encouraging other players to follow their example.
This can also be part of a surprise birthday present organised by the team for one player. The element of surprise will add a personal touch that goes beyond the game itself and creates lasting memories.
As many players try to arrange for a treat when the game holds a special meaning for them, you can be sure that partnering with one of York’s local bakers will get your business noticed.
As the escape room industry continues to evolve, York stands out as a unique canvas with a lot of potential for aspiring owners. With plenty of players looking for exciting games locally, there is definitely room for your escape business too.