Even if you’re not the best photo editor in the world, there are some simple editing techniques that you should learn
Photo editing refers to the process of digitally altering or changing an image after the photo shoot has already taken place (known as the post-production phase). You can edit photos using software, online platforms, and mobile apps.
If you run a brand, you’ll need high-quality photos to advertise your products and services. You can use your photos on social media, on your website, and in your online ad campaigns.
Even if you’re not the best photo editor in the world, there are some simple editing techniques that you should learn. Being able to edit your images will set your business apart from your competitors to build brand awareness and generate sales.
Simple Editing Techniques to Use in Your Brand Photos
Once you’ve taken a set of brand photos, you might want to adjust the colours or tones or make the image brighter and sharper. These are things that you can do during post-production editing.
Below, we have listed four simple but effective editing techniques that you can use to improve your brand images.
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Cropping or Resizing
Different platforms have unique image specifications. When you’re posting brand photos on your website or social media channels, you may need to crop or resize them to meet these specifications.
Posting images that are the wrong size or format could cause them to look blurry and unprofessional. You can crop or resize your photos to focus on a certain area and narrow the viewer’s focus.
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Background or Object Removal
You can use a background remover online, on an app, or using software to make your brand images look clean and crisp. If you want an object in your photos, most editing software enables you to erase them quickly and easily.
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Colour Correction
Raw images don’t always look the best when taken in a dark room or outside on a dull day. To make your brand look exciting and full of life, you can correct the colours of your images during post-production editing.
Photo editing tools enable you to adjust certain tones and colours in your images to make them look full of life and visually appealing. For example, you can increase your photos’ yellow and orange tones if they are too blue or purple, and vice versa.
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Saturation
Saturation refers to how bright the colours of a photo are and it’s one of the easiest editing techniques to use. On most editing software, all you need to do is adjust a slider to increase the saturation of your photos.
Increasing the saturation of your photos can add life and character to your website and social media content. It can make your images brighter and more eye-catching, making it easy to grab your audience’s attention.
Using a high saturation is great for food businesses and restaurants. It can make the dishes in your photos look even more delicious and appealing to your target audience.
