The case for print: why physical media is still relevant in the digital age

print is still alive and well – and there are plenty of reasons why it’s worth keeping around.

There’s no doubt that we’re living in a digital age. From the moment we wake up to the time we go to bed, we’re interacting with screens – checking our phones, watching TV, and working on laptops. It would be easy to assume that this means physical media is no longer relevant. After all, why would anyone want to read a book or magazine when they could just scroll through their phone instead? But as it turns out, print is still alive and well – and there are plenty of reasons why it’s worth keeping around.

Print is Tangible

It may seem obvious, but being able to hold a physical product in your hands can be incredibly satisfying. You can flip through the pages of a magazine or book, feel the paper and get lost in an experience that’s more immersive than any digital device could provide.

Print Engages Readers More Deeply

When it comes to print media, there are fewer distractions than digital devices. This means that readers have more time to digest content and engage with it at their own pace. Plus, studies have shown that people retain information better when they read from paper rather than screens.

Print Has Staying Power

Digital products come and go quickly, but print lasts for years (or even decades) and can be shared with friends or passed down to future generations. This makes print media a great way to preserve memories, stories and knowledge for years to come. For example, a magazine or book that was published in the past can provide valuable insight into history and culture – something that digital media just can’t do.

Print is Personal

When you read from a digital device, you’re just one of many people engaged with the same content. But when you hold a physical book or magazine in your hands, it feels much more personal – and that feeling can be incredibly powerful.

Printing Marketing Materials Still Works

Print marketing isn’t dead yet – in fact, it’s still a great way to reach potential customers. Print materials like brochures and flyers are portable, easy to read, and more likely to be kept than something seen on a screen.

Print Can be Customized

Print media is incredibly versatile, and can be customized with different sizes, shapes, colours and finishes. This makes it easy to create something unique that stands out from the crowd. And with the easy accessibility of printers, paper and other materials, creating a custom print piece can be surprisingly cost-effective. For example, because pinterinks.com sell all printer cartridges and toners, you are also able to save a lot of money when it comes to making sure all your print jobs are successful.

At the end of the day, print media isn’t dead – it’s just evolving to fit into a variety of new roles in our digital world. Whether you’re looking to engage with content more deeply, create personalized marketing materials or just appreciate the feel of paper in your hands, print media still has a lot to offer. So don’t forget about physical media – it might just surprise you how relevant it still is.